{"product_id":"dealman-u5-good-3377","title":"Its Not How Good You Are Its How Good You Want To Be The Worlds Best-selling Book By Paul Arden","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/span\u003e\u003c\/p\u003e","brand":"Phaidon Press","offers":[{"title":"Default Title","offer_id":46979164438834,"sku":"SNW3431","price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/7351\/5314\/files\/image_95660.jpg?v=1781884340","url":"https:\/\/www.powpex.com\/products\/dealman-u5-good-3377","provider":"Powpex Bookstore","version":"1.0","type":"link"}