{"product_id":"jab-jab-jab-right-hook-how-to-tell-your-story-in-a-noisy-social-world","title":"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World","description":"\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eNew York Times\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ebestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eCrush It!\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Thank You Economy\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ewith a fresh spin, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eJab, Jab, Jab, Right Hook\u003c\/span\u003e\u003cspan\u003e is a blueprint to social media marketing strategies that really works. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.\u003c\/span\u003e\u003c\/p\u003e","brand":"Harper","offers":[{"title":"Default Title","offer_id":50967586210098,"sku":"SNG7438","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/7351\/5314\/files\/JabJabRightHook_7e5f1977-20b8-4a2c-b15b-abdf7b92adaf.jpg?v=1778077033","url":"https:\/\/www.powpex.com\/products\/jab-jab-jab-right-hook-how-to-tell-your-story-in-a-noisy-social-world","provider":"Powpex Bookstore","version":"1.0","type":"link"}