{"product_id":"the-science-of-storytelling-why-stories-make-us-human-and-how-to-tell-them-better","title":"The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better by Will Storr","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eWhy stories make us human and how to tell them better.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere have been many attempts to understand what makes a good story – but few have used a scientific approach.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApplying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eINCLUDES NEW MATERIAL.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"William Collins","offers":[{"title":"Default Title","offer_id":51331754590514,"sku":"SNG8201","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/7351\/5314\/files\/81SeEqyqJfL_1c73b1fd-eb40-4e50-b9d5-7c1cfbc3ae92.jpg?v=1787841170","url":"https:\/\/www.powpex.com\/products\/the-science-of-storytelling-why-stories-make-us-human-and-how-to-tell-them-better","provider":"Powpex Bookstore","version":"1.0","type":"link"}